Freelance Executive Producer January 2018-present
Integrated advertising production specialist for TV, content/web/mobile/social, long and short format video, VR, print and radio. Experienced working with different advertising/marketing firms as well as clients directly. I have managed multi-million dollar integrated campaigns from start to finish and am also well-versed at creatively working with challenging budgets and timelines. I have line-produced smaller budget productions for moving and still shoots.
Moroch 1998 to 2017 Dallas, TX
Broadcast Director 2004-2017 • Broadcast Supervisor 2002-2004 • Sr. Broadcast Producer 2000-2002 • Broadcast Producer 1998-2000
Executive Producer on integrated production campaigns from conception to final delivery, which entailed managing all budgetary numbers, timelines and production schedules, hiring and overseeing outside vendors and talent, including payments, billing and final reconciling of the job. I am proficient in AICP and AICE budgets and negotiations, as well as SAG/AFTRA union and non-union talent rules and rates.
As Director, my role was to provide budgets and advice on the efficient use of production methods. I analyzed storyboards and scripts with regard to budgets and timelines, executive-produced most jobs in shop, and implemented effective strategies on tackling challenging budgets and timelines while adhering to high production standards. I developed and managed a staff of 15+, which included all levels of producer staff, plus the business talent management and external media traffic departments.
Side Chops 2013 to 2017 Dallas, TX
Managing Partner/Executive Producer
In-house, full service production company and studio servicing many Moroch clients as well as individual clients. Key job responsibilities included bidding and overseeing projects, maintaining company financial plans, procuring new business, and following consumer trends and best industry practices, which includes internal production capabilities. Responsibilities also included management of editorial and content production studios and staff.
Previous Employment
JWT/Specialized Communications - Dallas, TX
Dally Advertising - Dallas, TX
FCB/Leber Katz Partners - New York, NY
Education
Tulane University – New Orleans, LA
Bachelor of Arts – Communications
